in the increasingly important state of ohio. >> now that we're seeing polls turn in romney's favor, his wife and his eldest son, tagg, have mounted a new approach behind the scenes. abc's david muir is traveling with romney in ohio. >> reporter: a more personal, more emotional mitt romney on the campaign trail. >> so, i was happy to put my hand on his shoulder and thank him. express my love to him and asked god to bless him. and he -- >> reporter: speaking of an old classmate he saw at a campaign event, ailing in a wheelchair. >> i got a call that he died the next day after that visit. it's rare you get a chance to tell someone you love them. >> reporter: and stopping his motorcade as children waved on. it landed him right on the front page. reports by politico that this shift is driven by ann romney and his son, tagg, arguing inside the campaign, they should show more of the dad they know. the obama campaign tried to remind people of another character that came up in the debate. romney said the cuts he would make to bring down the deficit, pbs. >> criminals, glutens of greed. and t